ANALYTICS SOFTWARE DEVELOPMENT
We‘ve had the pleasure of partnering with many analytics firms over the years, helping them create and maintain the software behind the data analytics solutions they offer their clients. In our over 25 years of existence, we’ve designed and rolled out software solutions for various clients in the analytics sector, some of which are used by end customers such as Walmart, Target, and Best Buy.
With technology rapidly evolving and becoming more accessible, the amount of data we create is expected to keep growing. Every click, tap, and swipe means more data is being generated—data that can help businesses such as your clients’ understand their customers and markets better. Up and Running Software’s expertise in analytics is at your disposal, providing you with the extra technical support you need to continue delivering your services to clients to help them turn their data into profitable results.
OUR GUARANTEES
State-of-the-art models: We keep pace with the latest developments in the field so that our solutions follow current best practices and achieve the best possible results for our clients.
Customizable solutions: Our solutions are tailored to address your (customers’) specific needs and the nature of the data.
Scalable results: We plan for the future. Our predictive analytics consulting services and solutions will grow with your business, increasing your capabilities in tandem with your size.
Highly professional team: We are determined to pursue greatness in everything we do for our clients.
OUR ANALYTICS SOFTWARE SERVICES
Predictive Analytics Software
Predictive analytics provides the insights required to foresee developments, respond to challenges proactively, and capitalize on future trends. It helps reduce risk, improve efficiency, and increase profits through data analysis and systematic reasoning. Our analytics software solutions help gain deeper insights, identify trends and patterns, predict and understand customer behavior, boost business performance, and drive strategic decision-making for your end customers.
Using our decades of experience, we create and deploy predictive analytics solutions that are easy to use and take full advantage of data to make decisions based on facts, not on opinion or presumption.
Marketing Analytics
Accurate measurement and tracking is the foundation of every high-performing website and marketing department. Our experts provide actionable recommendations to measurably improve performance, all for less than the cost of the advertising or a single full-time employee. We help our clients maximize marketing resources by fully utilizing business analytics. We can provide insights into advertising performance and increase the overall marketing ROI as a result. Click here to read a case study of our marketing analytics work.
Omnichannel Personalization Through Big Data
The goal of omnichannel personalization is to provide the best customer experience across all devices, be it mobile, desktop, or otherwise, by more effectively targeting audiences across those devices. Instead of relying on assumptions, businesses can find out exactly what their audiences want using big data findings. This is essential in today’s market, as shoppers want relevant, targeted information in real time. Our software developers skilled in omnichannel personalization realize the importance of this and know how to create a modernized and personalized omnichannel experience that will keep customers coming back for more.
Extensive skills in omnichannel personalization were gained through hands-on experience working with specialized analytics companies such as RichRelevance, a global leader that combines artificial intelligence and machine learning to enable the world’s largest B2C and B2B brands and retailers to deliver a cohesive and personalized experience across all channels and devices for every customer.
Data Analysis Tools
Leveraging data is key to customer retention and business growth. However, data has to be analyzed first in order to gain useful information to support business decision making. This includes inspecting, cleaning, transforming, and modeling data using data analysis tools and software. There are many data analysis tools available on the market, each with their own set of specialized functions, from being able to create visualizations and dashboards to apps that answer your company’s most pressing questions.
We help determine which data analysis tools suit a business best, so it can leverage its most valuable business asset—its data—to its full potential, gaining customer insight and driving new revenue opportunities along the way.
Custom Analytics Software Development
We realize that companies nowadays don’t just require tools to collect data; they require complete custom-built platforms to help them make sense of it so that it can be translated into profitable results. That’s where we come in. Our team of specialized analytics software engineers can build scalable solutions that collect data from various sources, combine it, and present it to help you or your clients understand the story behind the numbers. Let’s talk.
SELECTED ANALYTICS SOFTWARE SOLUTIONS
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RichRelevance
A cloud-based experience personalization company that provides personalized shopping experiences and over 1 billion daily product recommendations for large retail brands such as Macy’s, Barneys, Walmart, Target, Costco, and Best Buy, founded by former Amazon senior executive in personalization research and development, Dave Selinger. We contributed to back-end work and created a set of tools and tests to help ensure the stability of the client-side libraries that the end clients use.
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Metrical
An analytics platform that provides post-abandonment solutions using behavioral modeling and machine learning to understand customer behavior. It intelligently engages consumers before they abandon their carts, and instantly reacts to individual shopping behavior, providing an instant offer rather than waiting until after a customer has abandoned their cart.
We helped the company with its CART™ (Cart Abandonment Reduction Technology) solution, which consists of a widget toolset that can be injected into third-party websites by web administrators. The toolset handles API calls to a centralized service to serve survey configurations and capture form data submissions.
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A Legal Document Processing Firm
A firm providing law-focused predictive-coding software that can classify millions of documents per hour. We contributed to front- and back-end work and helped design a set of tools and tests to save lawyers and their teams a significant amount of time.
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CrowdTwist
A SaaS-based omnichannel loyalty and analytics provider of patented customer retention and engagement solutions that drive incremental spend, leading to better customer data, stronger insights, and more personalized experiences. The company helps top brands including Pepsi, 24 Hour Fitness, and Zumiez develop a deeper understanding of their customers.
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DataSift
An analytics company that enables organizations to identify and extract valuable insights from all types of human-generated data in real time. The company utilizes its powerful engine to programmatically understand and analyze what is being said across social networks, blogs, news sites, and other channels while protecting consumers’ privacy.
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EdgeCase
A product decision platform that provides tools to help shoppers simplify online research and make informed purchasing decisions. The platform allows shoppers to communicate their unique preferences, context, and shopping style, and used a proprietary combination of human content curation, adaptive navigation, and machine learning.